The McKelvie Group and the photographic art of Rob Moses
Real estate has always been a very visual business. The right photo can make a person imagine themselves living in the space they are viewing. Today, with virtually all home searches being conducted online, the importance of having great photography and video is absolutely vital. It is well known that professional photography generates more attention and can help differentiate one property from another.
This is where Rob Moses comes in. Joining the McKelvie team in 2011 upon moving to Calgary from Vancouver, Rob was an immediate boost to the quality of visuals. Not only that, he has and remains an integral member of the team and a source of creativity and positivity.
The McKelvie Group has invested heavily in cutting edge technology. Rob uses high dynamic range imaging (as well as a keen sense of design) to capture the best possible version of a home. True HD allows for a greater range of color and detail, leaving the viewer with the ultimate representation of the home.
Rob is also our UAV pilot, creating amazing arial footage from a higher perspective of both houses and entire neighborhoods with crystal clear accuracy. This gives prospective buyers a fuller view of what a home and district is like and helps make decision making easier.
The latest tool to be added to The McKelvie Group palette is our 3D virtual media platform called Matterport. This specialized camera and software allows prospective buyers to feel totally immersed in a property.
In Rob’s hands, this technology can give the viewer a 3D “dollhouse view” and allows for a virtual experience that makes the viewer feel they are actually in the home and seeing every detail, but doing so, at their leisure.
Having honed his craft for several years, Rob’s philosophy is quite simple “ If you want to be a better photographer take more pictures. If you can use your camera everyday you will improve everyday. “
Practice really does make perfect.
Rob’s Photo Tips
1. Use the rule of thirds
2. Shoot in aperture priority and try a few different setting for each location.
3. If you’re shooting indoors, use a fast prime (50mm 1.8) instead of a zoom.
4. When shooting shallow depth of field, use the middle focus point to focus on your subject, recompose then shoot the photo.